Ticker: LEAD is constructed on an index-basis with the realization that the majority of stock market wealth creation historically comes from relatively few “leading” stocks. LEAD ETF only invests in a select group of stocks (currently 50).
Founded by financial industry veterans with over 100 years combined experience, Reality Shares distills institutional-grade investment strategies into accessible, exchange-traded products that are:
From our first-of-its kind DIVY fund, to ETFs based on our DIVCON™ methodology, we bring financial innovation to market.
All ETF investors can take advantage of sophisticated investment strategies that were once predominately institutional.
Our funds seek to maximize long-term capital appreciation using systematic, rules-based approaches.
Short-term stock prices are affected by volatility and investor sentiment. We believe dividends are more reliable signals of long-term business health and management confidence in future earnings. Our ETFs seek to position investors to benefit from dividend growth.
First of its kind in the market, DIVY uses dividend swaps to isolate the dividends of large-cap companies from their stock price.
DIVY enables you to invest in dividends as a separate asset class, generating returns based on expected dividend growth, not stock price.*
Using our proprietary DIVCON™ methodology, we rate companies’ dividend health based on seven weighted factors our research shows are correlated with dividend growth.
Each of our three DIVCON ETFs tracks the large-cap companies with the highest-possible rating for dividend growth.**
See what major publications are saying about our award-winning company.