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Wouldn’t you rather LEAD? Learn more on how!

Instead of blindly following the pack or chasing longshots, wouldn’t you rather lead?

Dividend growth investing delivers access to what are often the healthiest of the large-cap established companies, potentially rewarding

Reality Shares DIVS ETF (DIVY) Attracts $50 Million in Assets

We believe the Reality Shares DIVS ETF is a fixed income strategy alternative because it offers low volatility and low correlation to both equities and bonds.

San Diego – March 20,

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Reality Shares Wins Two Awards, Named Most Innovative Index Provider and Alternative ETF of The Year

Reality Shares is pleased to announce winning titles in two categories at the recent ETF Innovation Awards organized by Fund Action. DIVY, the firm’s flagship ETF, was named the “Alternative

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Guard Swings Back into the Red

Despite a series of warning signs that certain sectors like Utilities and Telecom were overvalued and their summer outperformance was primarily due to yield chasing, investors continued to pile cash

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Utilizing a Predictive Model to Anticipate Potential Market Swings

An in-depth look into Reality Shares quantitative market indicator
Many experienced investors and money managers, in the pursuit of maximizing long-term investment results, know how minimizing downside volatility can be just

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The End of Dividend Growth Investing? Not So Fast . . .

One concern being raised among dividend growth investors is the idea that the ‘Golden Age of Dividend Growth’ has reached its peak. One such article, published earlier this year by

 

Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds before investing. To obtain a prospectus containing this and other important information, please call 1-855-595-0240 or click here to view or download a prospectus online. Read the prospectus carefully before you invest.

Investing involves risks, including possible loss of principal. Past performance does not guarantee future results. There is no assurance the stated objective(s) will be met. Not FDIC insured. See the section "Principal Risks" in the prospectus for important risk disclosures.

Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk, and liquidity risk. Each of these risks could cause the Fund to vary from its stated objective, could cause the Fund to lose money and may have a negative impact on the value of your investment. Please refer to the Fund Risks for further explanation of individual risks.

This material contains the opinions of the author, which are subject to change, and should not to be considered or interpreted as a recommendation to participate in any particular trading strategy, or deemed to be an offer or sale of any investment product and it should not be relied on as such.

Dividends are not guaranteed, and a company's future ability to pay dividends may be limited. A company currently paying dividends may cease paying dividends at any time.

You cannot invest directly in an index.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.

The Fund is newly organized and the Adviser has not previously managed an ETF registered under the 1940 Act.

Shares of the Fund are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Market Price is based on the midpoint of the bid/ask spread at 4:15pm ET on business days and does not represent the returns an investor would receive if shares were traded at other times.

The investment return of the Fund seeks to capture the change in expected dividend values of listed index options over time. The Fund will generally have a positive investment return only when the future expected dividend value of listed index options exceeds the expected dividend value of index options as reflected in the market price at which the Fund buys and sells the option contracts. The Fund does not capture actual dividend payments, and Fund returns may go down even when actual dividend payments rise. Unlike more traditional products, the Fund does not seeks returns based on appreciation in the stock market price of equity securities. This means that the returns on a Fund investment are not intended to correlate to the returns of the overall stock market (e.g., the value of the Fund investment may go down when overall equity markets go up, or vice versa).

The Fund does not generate dividend income, and is not appropriate for investors seeking dividend income. Investment returns of the Fund are treated for tax purposes as capital gains or losses, as applicable. See the section "Taxes" in the prospectus for more information.

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