January 13, 2014

With 2013 being another record-setting year for dividend growth in the S&P 500, having access to isolated corporate fundamentals has become an even more prominent issue for retail investors. According to S&P 500 data compiled by Howard Silverblatt of S&P Dow Jones Indices (from his January 6, 2014, email titled Q4 2013 dividends: a very rewarding quarter & year, with 2014 expected to continue up), 2013 actual dividend payments were up 11.99% over 2012. In addition, the 2013 regular cash dividend payments of $311.8 billion easily surpassed the previous record of $281.5 billion, set in 2012.

In order to understand the historical consistency and dependability of dividend growth in the S&P 500, we analyzed and aggregated Bloomberg data for both dividend and price returns over the last 41 years (through 2013). For the purposes of our analysis, monthly returns are totaled (and not compounded) to arrive at the annual return figures.

The results of our analysis show dividend growth (i.e., the gross, aggregate dividends paid by the S&P 500 constituents over the previous 12 months) has delivered positive returns in 37 of the last 41 years:

S&P 500 Dividend Appreciation
Past performance does not guarantee future results. Source: Bloomberg, Reality Shares Research

To further highlight the consistency of dividend growth in the S&P 500, monthly returns were continuously positive from January 1976 through February 1988, a span of 146 consecutive months (more than 12 years).

Contrasting the attractiveness of dividend growth, we found S&P 500 price growth to be much less favorable over the same 41-year period:

S&P 500 Price Appreciation
Past performance does not guarantee future results. Source: Bloomberg, Reality Shares Research

Monthly S&P 500 dividend growth was positive 83% of the time, while monthly S&P 500 price growth was positive 59% of the time. Furthermore, including 2013 when the S&P 500 grew by nearly 30%, there has not been one year in the last 40 where price returns were positive for all 12 months.

In addition to potentially offering diversification, lower volatility, and a favorable risk/return profile, we conclude dividend growth also potentially provides investors with moderately consistent returns in both up and down markets, along with reasonable downside mitigation in times of market uncertainty. We believe dividend growth has stood the test of time and can be an investor’s best friend.

S&P 500: A broad stock market index based on the market capitalization of 500 large companies having common stock listed on the NYSE or NASDAQ. The S&P 500 was developed and continues to be maintained by Standard & Poor’s Financial Services LLC, and is considered to be a bellwether for the US economy.

Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds before investing. To obtain a prospectus containing this and other important information, please call 1-855-595-0240 or click here to view or download a prospectus online. Read the prospectus carefully before you invest.

Investing involves risks, including possible loss of principal. Past performance does not guarantee future results. There is no assurance the stated objective(s) will be met. Not FDIC insured. See the section “Principal Risks” in the prospectus for important risk disclosures.

Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk, and liquidity risk. Each of these risks could cause the Fund to vary from its stated objective, could cause the Fund to lose money and may have a negative impact on the value of your investment. Please refer to the Fund Risks for further explanation of individual risks.

This material contains the opinions of the author, which are subject to change, and should not to be considered or interpreted as a recommendation to participate in any particular trading strategy, or deemed to be an offer or sale of any investment product and it should not be relied on as such.

Dividends are not guaranteed, and a company’s future ability to pay dividends may be limited. A company currently paying dividends may cease paying dividends at any time.

Diversification does not eliminate the risk of experiencing investment losses.

You cannot invest directly in an index.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.

The Fund is newly organized and the Adviser has not previously managed an ETF registered under the 1940 Act.

Shares of the Fund are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Market Price is based on the midpoint of the bid/ask spread at 4:15pm ET on business days and does not represent the returns an investor would receive if shares were traded at other times.