May 21, 2015

After a 67% surge in asset inflows over the two-week period from May 14-21, 2015, Reality Shares DIVS ETF (NYSE Arca: DIVY) surpassed $30 million in assets just five months after its launch. Company executives attributed the growth to investors seeking alternatives to other asset classes and higher market visibility.

“Investors are looking at negative interest rates, record margin debt, economic data that’s mixed at best, and valuations toppy enough that even the Fed chief is concerned,” said Eric Ervin, CEO of Reality Shares. “Many investors tell us they find DIVY to be a very appealing option in these uncertain markets.”

Reality Shares also enjoyed robust activity and engagement during the Envestnet conference in Chicago and NAPFA conference in San Diego over the past two weeks, and an uptick in media coverage. In fact, ETF Trends took note of the surge in DIVY assets in the story “Rushing to a Different Dividend Growth ETF.”

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