April 28, 2015

With significant advantages in the critical areas of cost efficiency and innovation – and few drawbacks for investors – ETFs are likely to take in more institutional funds for years to come and be a go-to source for a growing network of investors.

Click here to read the entire article by Reality Shares CEO Eric Ervin at WealthManagement.com.

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Investors should carefully consider the investment objectives, risks, charges and expenses of the Funds before investing. To obtain a prospectus containing this and other important information, please call 1-855-595-0240 or click here to view or download a prospectus online. Read the prospectus carefully before you invest.

The investment return of the Fund seeks to capture the change in expected dividend values of listed index options over time. The Fund will generally have a positive investment return only when the future expected dividend value of listed index options exceeds the expected dividend value of index options as reflected in the market price at which the Fund buys and sells the option contracts. The Fund does not capture actual dividend payments, and Fund returns may go down even when actual dividend payments rise. Unlike more traditional products, the Fund does not seeks returns based on appreciation in the stock market price of equity securities. This means that the returns on a Fund investment are not intended to correlate to the returns of the overall stock market (e.g., the value of the Fund investment may go down when overall equity markets go up, or vice versa). The Fund does not generate dividend income, and is not appropriate for investors seeking dividend income. Investment returns of the Fund are treated for tax purposes as capital gains or losses, as applicable. See the section “Taxes” in the prospectus for more information.

Investing involves risks, including possible loss of principal. Past performance does not guarantee future results. There is no assurance the stated objective(s) will be met. Not FDIC insured. See the section “Principal Risks” in the prospectus for important risk disclosures.

Investments in options, swaps, forward contracts and futures contracts are subject to a number of risks, including correlation risk, interest rate risk, market risk, leverage risk, and liquidity risk. Each of these risks could cause the Fund to vary from its stated objective, could cause the Fund to lose money and may have a negative impact on the value of your investment. Please refer to the Fund Risks for further explanation of individual risks.

This material contains the opinions of the author, which are subject to change, and should not to be considered or interpreted as a recommendation to participate in any particular trading strategy, or deemed to be an offer or sale of any investment product and it should not be relied on as such.

Dividends are not guaranteed, and a company’s future ability to pay dividends may be limited. A company currently paying dividends may cease paying dividends at any time.

You cannot invest directly in an index.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Fund. Reality Shares Advisors, LLC and ALPS Distributors, Inc. are not affiliated.

The Fund is newly organized and the Adviser has not previously managed an ETF registered under the 1940 Act.

Shares of the Fund are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Market Price is based on the midpoint of the bid/ask spread at 4:15pm ET on business days and does not represent the returns an investor would receive if shares were traded at other times.