January 6, 2016

Reality Shares, Inc., a provider of differentiated Exchange-Traded Fund (ETF) strategies, launched a new ETF (LEAD) based on its innovative DIVCON™ Methodology. Unlike many dividend funds based on decades-old dividend history or yield, the new passive ETF features rules-based stock selection and weighting using a proprietary dividend health rating methodology, DIVCON, which systematically ranks companies’ future dividend growth prospects based on a weighted average of seven factors.

The DIVCON Leaders Dividend ETF (LEAD) seeks to invest in the large-cap U.S. companies with the highest probability of increasing their dividends within a year, based on their DIVCON dividend health scores. The Expense Ratio for LEAD is 0.43%. The new Fund seeks to provide long-term capital appreciation by tracking the performance, before fees and expenses, of its underlying benchmark index. For more information and a copy of the Fund’s prospectus, please click here or call (855) 595-0240.

To celebrate our growing family of funds, Reality Shares also launched a new homepage with information on our DIVY ETF along with our DIVCON ETFs.