Reality Shares is pleased to announce winning titles in two categories at the recent ETF Innovation Awards organized by Fund Action. DIVY, the firm’s flagship ETF, was named the “Alternative ETF of the Year”, and Reality Shares was named 2017’s “Most Innovative Index Provider” for its suite of unique, proprietary indexes such as the Reality Shares DIVCON Leaders Dividend Index.

DIVY was recognized for its creation of a new way for investors to approach dividend growth investing. The DIVY ETF was able to win the alternative ETF of the year as it delivered attractive risk adjusted results in 2016, advancing while avoiding the ups and downs of the overall stock market. Given its unique structure and focus on isolating the dividend growth rate, it has been able to deliver fixed income-like volatility results in the face of rising interest rates, based on Bloomberg and Reality Shares research from 2014-2016.

In its commitment to providing institutional quality investing tools available to all investors, Reality Shares also developed and maintains multiple indexes, ranging from Dividend Growth Leaders of the S&P 500, to funds dynamically hedging when market forecasts predict potential downturns. The DIVCON® set of indexes use a proprietary dividend health rating system that is designed to forecast the potential for a company to increase their dividend in the upcoming—a first of its kind innovation in the market.

This recognition marks the most recent of a history of awards for Reality Shares. The firm previously won “New ETF Issuer of the Year” in 2015 by the Global ETF Awards® and “Most Innovative ETF – Americas” in 2016 by ETF.com.

Eric Ervin, Co-Founder, President and CEO of Reality Shares happily accepted the awards on behalf of the firm. “We are very glad DIVY is receiving recognition for its groundbreaking strategy,” he said. “We believe DIVY is one of the most unique ETFs on the market. We are focused on dividend growth and very excited to see what the future holds for investors through our family of ETFs,” said Eric Ervin, founder and CEO of Reality Shares. “This award highlights our commitment to harnessing the power of dividend growth.”

The judging panel for the ETF Innovation Awards is comprised of industry experts and members of Fund Action.

About Reality Shares
At Reality Shares, we are solely focused on investing in future dividend growers and offer a range of ETFs that pinpoint and capitalize on investment in dividend growth and the stocks that are most likely to increase their dividends, as well as avoiding those that are more likely to cut their dividends. Our rules-based, forward looking methodology sets us apart in the market and allows investors to access and harness the power of dividend growth investing. Our proprietary DIVCON scoring system systematically ranks companies’ future dividend growth prospects based on a weight average of seven quality factors that are correlated to dividend growth.

DIVY uses a dividend isolation strategy in which the investment returns of the Fund are based primarily on the change in expected dividend values reflected in the prices of the Fund’s portfolio holdings. There can be no guarantees that this investment strategy will be successful or that this strategy will produce positive investment returns. The fund utilizes derivatives which present specific risks which could cause the fund to lose money and affect your return.