Instead of blindly following the pack or chasing longshots, wouldn’t you rather lead?

Dividend growth investing delivers access to what are often the healthiest of the large-cap established companies, potentially rewarding investors in the form of growing dividends and better overall historical performance. Dividends also provide a naturally stabilizing element of total return. Since 1972, dividend growers and initiators have proven able to outpace other market segments.¹

In bull and bear markets—including the Great Recession— dividend growers have significantly outperformed dividend cutters and stocks with no change in dividends.²

Past performance is no guarantee of future results.

A timely strategy worth considering is the Reality Shares DIVCON Dividend Leaders ETF (Ticker: LEAD). LEAD utilizes the DIVCON methodology to screen, select and invest in DIVCON 5 companies – the future dividend growth leaders. The LEAD ETF invests in the stocks most likely to increase their dividend over the next 12 months, according to DIVCON. These companies tend to be the most financially healthy, and tend to be names you know and trust. You drink their coffees and use their credit cards. These are the companies LEAD invests in.

Read our whitepaper detailing the power of investing in the future dividend growth leaders, their potential to outperform the market, and how investors can take advantage. Access the companies with healthy, growing dividends through LEAD, an ETF focused on the dividend growth leaders.  LEAD seeks long-term capital appreciation by tracking the performance, before fees and expenses, of the Reality Shares DIVCON Leaders Dividend Index (the “Benchmark Index”).

Read the LEAD white paper



¹ Source: Ned Davis Research Inc.
² Data from 1/31/72 – 9/30/16. Source: Ned Davis Research, Inc. Dividend policy constituents are calculated on a rolling 12-month basis and rebalanced monthly. Category returns are calculated on a monthly basis. Shown for illustrative purposes only. Past performance is not indicative of future returns. Dividend Growers & Initiators category represents historical performance for companies that either increased or initiated their dividend distribution. Dividend Cutters & Eliminators category represents historical performance for companies that either cut or eliminated their dividend distribution. Equal Weighted category represents historical performance for the 500 largest U.S. stocks by market cap, calculated by assigning the same weighting (0.20%) to each constituent. Non-Dividend Payers category represents historical performance for companies that do not pay a dividend. Bull markets are defined as S&P 500 Index 12-month rolling periods with performance greater than 12%; bear markets as S&P 500 Index 12-month rolling periods with performance less than -6%.