Invest in dividend growth. Invest in the LEAD ETF.


Potential for higher returns


Affordable, fully transparent, no surprises, rules-based


Stocks selected for quality, dividend growth, low volatility


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The long-term power of dividend growth investing


dividend growers dec 2016

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Our forward-looking methodology


DIVCON is Reality Shares’ proprietary dividend health rating system that forecasts and ranks a company’s ability to increase or decrease their dividends in the next 12 months, by evaluating each firm based on seven quantitative factors.

  • Expected dividend growth
  • Free cash flows
  • Earnings per share growth
  • Recent dividend actions
  • Buybacks and repurchases
  • Blomberg fundamentals
  • Altman Z-scores


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About Reality Shares

At Reality Shares, we focus solely on dividend growth investing and offer a range of ETFs pinpointing and capitalizing on investments in the stocks most likely to increase their dividends. Our proprietary DIVCON® model systematically ranks companies’ future dividend growth prospects based on seven quality factors that are correlated to dividend growth. DIVCON® was designed to also help avoid the stocks more likely to cut their dividends. Our rules-based, forward-looking methodology sets us apart in the market and allows investors to access and harness the power of dividend growth investing.

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1 Source: Ned Davis Research, Inc.
2 Source: 2017 Ned Davis Research, Inc. and Reality Shares. Past performance does not guarantee future results. Indexes are unmanaged and one cannot invest directly in an index. All stocks were categorized by the following methodology for total return of each 12-month period since 1972 period ended March 31, 2017. Dividend Cutters and Eliminators represents stocks in the S&P 500 that have lowered or eliminated their dividend; Non-Dividend-Paying Stocks represents non-dividend-paying stocks of the S&P 500; Dividend Payers with No Change represents all dividend-paying stocks of the S&P 500 that have maintained their existing dividend rate; and Dividend Growers and Initiators represents all dividend-paying stocks of the S&P 500 that raised their existing dividend or initiated a new dividend. Performance does not represent any unit trust or strategy.

S&P 500: A broad stock market index of 500 large companies based on market capitalization.

LEAD holdings, as of 3/31/17:
KLA-Tencor Corp 2.25%
Texas Instruments Inc 2.23%
Tyson Foods Inc 2.22%
NVIDIA Corp 2.22%
Visa Inc 2.20%

Investors should carefully consider the investment objectives, risks, charges and expenses before investing in Reality Shares ETFs. This and other information can be found in the Fund’s prospectus, which may be obtained by calling 855-595-0240 or by downloading the file from Please read the prospectus carefully before investing.

There are risks involved with investing including the possible loss of principal. The Fund’s emphasis on dividend-paying stocks involves the risk that a company may cut or eliminate its dividend which may affect the Fund’s returns. Investments in swaps, options, and futures, and forward contracts are subject to a number of risks, including correlation risk, market risk, leverage risk and liquidity risk, which may negatively impact the Fund’s investment strategy and could cause the value of an investment in the Fund to decline over short- or long-term periods. The Fund is new and has a limited operating history.

There is no guarantee or assurance the methodology used to create the Benchmark Index will result in the Fund achieving positive returns. The Fund may be more susceptible to a single adverse economic or other occurrence and may therefore be more volatile than a more diversified fund. The Benchmark Index is constructed using a rules-based methodology based on quantitative models developed by Reality Shares. These quantitative models may be incomplete, flawed or based on inaccurate assumptions and, therefore, may lead to the selection of assets for inclusion in the Benchmark Index that produce inferior investment returns or provide exposure to greater risk of loss.

ETF shares are bought and sold at market price, not NAV, and are not individually redeemable. Owners may acquire shares from the Fund and tender shares for redemption to the Fund in creation units only. Brokerage commissions will reduce returns.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor of the Fund. ALPS Distributors, Inc. is not affiliated with Reality Shares Advisors, LLC.

Copyright © 2017 Reality Shares, Inc. All rights reserved.